Public Image

Rotary's public image is what people outside of Rotary think of when they hear our name. But name recognition is just the start. Our public image is shaped by the actions of our members, the activities we engage in, the impact we have, and more.

A strong public image promotes trust and encourages people to engage with us. We can help build our public image by sharing stories that show us as people of action and inspire others to get involved.

Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.

Benefits to increasing our public image?

Your club can benefit in many ways from a stronger public image of Rotary. Raising awareness and understanding of Rotary helps attract prospective members, instills a sense of pride among members, encourages community members to donate their time and money, and helps your club stand out from other volunteer opportunities.

New to Public Image? Start here

Join our District Public Image Facebook Group
A private group to share ideas & ask questions about expanding our reach & elevating our Public Image

The Learning Center Courses (requires login to my.rotary account)

Rotary Brand Center (new and improved)
You’ll find many resources to help you promote Rotary in your community and show the world that we’re people of action.
Getting Started  | Brand Element Guidelines  | Brand Center


What a club public image chair does

The chair is responsible for coordinating the many aspects of public image: flyers and posters,  press releases, the website, the club’s social media presence, and making sure the club logo is used properly and consistency. Ideally, the club public image chair would lead a team of motivated Rotarians working together to showcase the club and its members as "People of Action".


What qualifications are needed

The chair should be motivated and computer literate;  experience in marketing, journalism, copywriting, or digital media are big pluses. Photo or video creation and editing is a valuable skill, although these can be taught.  A PI Chair job description can be found at this link.

Additional resources:

Rotary Promotional Branding Resources 

Rotary International Licensed Vendors (continue…)

One-Time Trademark Release Authorization for producing promotional materials with the Rotary logo.

Our District on Social Media

Rotary International in Social Media

Vimeo – Rotary International:

Facebook –  Rotary International:

Instagram – Rotary International:

X– Rotary international:

Rotary International Blog:


Share Your Rotary Stories!  
Your D7430 Public Image Team, 23-24
Amy Sheller (Chair), Gail Landis, Marlene Heller,  Janet Kolepp, Karin Suttman, Gwenn Carr, Mark Call